Psychological Tricks That Will Ensure Your Website Success
Our brain is a complex organ, which takes control of each activity and is responsible
for the perception of information, including data on the Internet. It does not matter whether it
is an image, link or text since each part of the website affects the brain in a different way.
Therefore, consider a few methods how knowing psychology might promote your website.
Website Success Factors
- One of the most efficient web design tips is anchoring. It implies that when a
person gets acquainted with one thing, it automatically influences the perception of something
else, comprising words, images, and even numbers. If you inform customers about the price,
it is better to present first the products of a higher price so that the clients will prefer your
price, which is more competitive.
- A particular part of human brain, a visual cortex, is responsible for keeping in
mind other people’s faces and their emotions. Decoding data, it establishes an emotional
bond. So, it is a good idea to have many pictures of individuals on your online business
website. Observing facial areas as frequently as possible stimulates the brain to connect you
and your products.
Fear of a loss also belongs to the web design tips. In such case, if you are
willing to sell needed products or services, make a favorable offer disappear. For instance,
give your customers special discount; however, it should be available only for a few days to
persuade the clients to act faster.
- Promotion of your products and services requires social validation, which is
the approving reviews. Although experts are more knowledgeable about the particular subject,
we are more inclined to trust ordinary customers. Apart from compelling product descriptions, your online business website should display testimonies about the products you are going to sell. Do not forget to indicate
reviewer’s age and location.